A$AP Rocky for Bitpanda

Spark negotiated the sync rights for ‘A$AP Forever’ by A$AP Rocky featuring Moby for Bitpanda in Vienna.

The Bitpanda campaign reflects its evolution from a fintech challenger to a regulated, accessible and trusted premium investment platform, used by over 7 million users across Europe and offering the most comprehensive selection of cryptocurrencies on the European market.

This new campaign builds on Bitpanda’s growing presence in culture and sport, including partnerships with FC Arsenal, FC Bayern Munich, AC Milan, Caro Daur, Melissa Satta and others. Players from the sponsored football clubs appear in the ads.

Seven rights owners were involved in the negotiations. Spark negotiated all the licensing terms and agreements on behalf of Bitpanda and their production company 27km.

The campaign was conceived and implemented by Bitpanda’s agency Serviceplan.