Keith Haring limited edition smart car

Spark was entrusted by smart cars to approach the Keith Haring Studio to negotiate a deal for a limited edition smart #3 car.

With a forward-looking “China-Europe dual-home” global development strategy, smart is committed to developing into a world-leading, new-premium, intelligent and all-electric auto brand.The new generation all-electric product development is led by the smart R&D team, with the Mercedes-Benz global design team responsible for vehicle design.

Keith Haring was an American artist whose pop art emerged from the New York City graffiti subculture of the 1980s. He was an activist for AIDS and LGBTQ+ rights, as well as environmentalism. Everything that Keith, his work and his activism addressed, is still really important in our era today. His art is instantly recognisable.

Smart negotiated the deal and the agreement for the sale of a limited edition smart car and the creation of exclusive art smart cars for a number of automobile exhibitions around the world.