SPARK | Portfolio Tags A smart home life
Spark Marketing Entertainment is an independent and international music consultancy providing tailor-made one-stop music and entertainment solutions for its clients
Spark Marketing Entertainment, Spark-me, Celebrity endorsement, Music consultancy, premium CDs, Synchronisation licensing, music licensing, Music search
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Music Rights Negotiations for LG’s Smart Home Life campaign

[vc_row][vc_column width="1/4"][content_block id="2758"][/vc_column][vc_column width="3/4"][vc_column_text]Spark was asked by LG and their agency Serviceplan to negotiate the right to change the lyrics of the song 'It's the hard-knock life' from the musical Annie. The song was composed by Charles Strouse and lyricist Martin Charnin in 1977. The hero...