Spark negotiated the involvement of H.P. Baxxter / Scooter and the music rights on behalf of McDonald's Germany. The campaign was for their chicken burger 'McCrispy'. The campaign built on the 2024 campaign that established the McCrispy as the loudest burger in the world when people...
Spark was asked to negotiate the music rights for the song ALL OF ME by Adieaux for the trailer of the upcoming video game DIRECTIVE 8020. The game has been developed by the multi-award winning games company Supermassive Games. After just 24 hours the trailer has...
Every winter, homeless people in Germany are exposed to life-threatening temperatures. Also this winter too many people have already frozen to death on the streets unnecessarily. O2 has become the sponsor of a national hotline for 'cold buses' in all major German cities. These buses...
Penny asked Spark to clear the sync rights to record a new version of the iconic song 'Wonderful World' made famous by Louis Armstrong in the 1960's. The song is used for a very emotional video that shows how Penny's own charity 'Der Förderpenny' has been...
Spark was trusted by VW's lead agency DBB Berlin to clear the music rights for 'Brimful of Asha (Norman Cook Remix)' by alternative rock band Cornershop. The song was a released in 1997 and became a hit when it was remixed by Norman Cook aka Fatboy...
Spark was asked by the German agency Saint Elmo's in Munich to do the scouting for models for a new Sölden tourism marketing campaign. Sölden has become one of Europe's coolest destinations not only for skiing, snowboarding but also for summer activities such as hiking, mountain...
Spark conducted a music search for Longines's campaign 'New Conquest' featuring 3 of their ambassadors: Barbara Palvin, Zhao Liying and Suzy. The song chosen was 'My Addiction' by Italian dance producer/song writer Alex Guesta. Spark carried out the negotiations of the sync fees and licensing agreements on...
O2 and Serviceplan Bubble create first brand book with real game-changer DNA with the support of SPARK. The new "CAN DO DECODED" brand book by O₂ and Serviceplan Bubble answers the question of what it takes to be a game changer. Bestselling author Benjamin von Stuckrad-Barre...
McDonald's Germany asked Spark to negotiate a deal with Germany's most famous twins Tom & Bill Kaulitz for the first ever 'famous orders' campaign in the Germany market place. Famous Orders has been a very successful concept in the rest of the world with celebrities like...
Spark was tasked to find suitable music for a new ad starring the British Actress Kate Winslet as LONGINE's brand ambassador. The ad shows the actress in different locations in Cornwall with her very personal ode to time, reminding us all to savour every precious moment. The...