Henry Cavill for Longines
Spark was entrusted by Longines to negotiate the endorsement deal with Henry Cavill to become the new brand ambassador of the luxury Swiss watch maker....
21 February, 2025
Archive
H.P. Baxxter / Scooter for McDonald’s
Spark negotiated the involvement of H.P. Baxxter / Scooter and the music rights on behalf of McDonald's Germany. The campaign was for their chicken burger 'McCrispy'. The campaign built on the 2024 campaign that established the McCrispy as the loudest burger in the world when people...
21 February, 2025
Jason Statham for Volkswagen
Spark assisted VWN and Scholz & Friends to bring their latest campaign to life. Jason Statham is the new brand ambassador for the new VW Transporter. The ad campaign also makes references to Jason Statham’s iconic role as Frank in the movie series “The Transporter”,...
11 February, 2025
Cooperation Agreement between o2 and charity Dojo Cares
Every winter, homeless people in Germany are exposed to life-threatening temperatures. Also this winter too many people have already frozen to death on the streets unnecessarily. O2 has become the sponsor of a national hotline for 'cold buses' in all major German cities. These buses...
10 February, 2025
Ehrlich Brothers for Lidl
Spark was asked to negotiated an endorsement deal with Germany's biggest illusion act 'Ehrlich Brothers'. The campaign is based on a word play: 'Ehrlich' means 'honest'. The campaign motto is 'Deutschland ehrlichster Preis'. And with 'Germany's most honest price' Lidl Germany has been focusing on what...
28 January, 2025
Testimonial negotiations with Ralf Schmitz for HD+
Spark was asked by HD+ and Thjnk to approach German stand up comedian, podcaster and TV personality Ralf Schmitz about a possible collaboration. After a chemistry meeting Spark negotiated an endorsement deal on behalf of HD+. A number of different online videos and TV ads were...
09 December, 2024
Knossi for McDonald’s Germany
Spark was asked by McDonald's and their lead agency Scholz & Friends to negotiate the involvement of Jens Knossalla aka Knossi for McDonald's annual Monopoly campaign. We negotiated all details of the endorsement campaign including fee and agreement Knossi is a leading online influencer in Germany that...
07 November, 2024
Heike Makatsch for Fenjal
Spark was asked by the brand Fenjal and their agency Saint Elmo's to negotiate the testimonial rights with German actress and TV personality Heike Makatsch. She started out at German music channel VIVA and featured in internationally successful films such as Love Actually, Resident Evil,...
02 November, 2024
Sir Rowan Atkinson for Migros
We at Spark are delighted with this one and the role we played to make this happen: CHOCOLAT OHNE TRALLALA is Migros latest advertising campaign in Switzerland and features the truly amazing and unique Sir Rowan Atkinson. Rowan Atkinson is seen trying his very best to...
24 September, 2024
Siegfried & Joy for Mercedes-Benz Trucks
Spark was asked to explore the possibility to get German magician and comedy duo Siegfried & Joy involved for the launch of their new flagship truck eActros 600. This incredible duo is enjoying a meteoric rise with their sleight-of-hand Las Vegas show that they have been...
20 September, 2024