[vc_row][vc_column width="3/4"][vc_column_text]On behalf of o2 Music and the agency Serviceplan Bubble Spark negotiated the music rights for Macklemore's song 'Chant' and drafted and agreement for his involvement in the 'Elevator Ride' online special. In the elevator of the o2 Tower in Munich, artists perform their song...
[vc_row][vc_column width="3/4"][vc_column_text]Spark was tasked to research the market for the best suitable testimonials with the greatest reach in the German population who would also emphasise quality, credibility and very important humour that LIDL is associated with. No-one is bigger than singer and entertainer Helene Fischer. LIDL...
[vc_row][vc_column width="3/4"][vc_column_text]We negotiated Aylo's participation in the o2 Studio Sessions where she performed 5 of her songs in the Alexa Studio in Berlin. Spark also drafted the agreement on behalf of o2/Serviceplan Bubble and cleared all necessary master & music publishing rights for the songs recorded. As...
[vc_row][vc_column width="3/4"][vc_column_text]Spark negotiated the testimonial fee, buyout terms and drafted the agreement for Alicia Awa involvement in a new o2 advertising campaign in Germany. The deal included Alicia Awa's mother who also appears in the video that tells the story about the close relationship between Alicia...
[vc_row][vc_column width="3/4"][vc_column_text]LIDL asked Spark to negotiate the participation of German presenter and TV personality Guenther Jauch in a very ground breaking campaign. It's all about the 'Kreislaufflasche' which means 'circulation bottle'. It's about introducing plastic bottles at LIDL that have the least impact on our planet...
[vc_row][vc_column width="3/4"][vc_column_text]The first time in its 100 year history Weleda has teamed up with a personality to promote its products and brand: Karoline Herfurth. Karoline Herfurth (38) is one of Germany's most loved and credible actresses and film directors. She grew up using Weleda's products. Weleda and...
[vc_row][vc_column width="3/4"][vc_column_text]Spark brought De'Longhi and Brad Pitt together 18 months ago. After the huge success De'Longhi is now extending the relationship with the launch of a new campaign entitled 'TrueBrew. Coffee, from bean to cup in just a touch'. A leader in espresso. Now, a disruptor...
[vc_row][vc_column width="3/4"][vc_column_text]Spark was delighted to secure Sebastião Salgado, one of the world's most outstanding photographers for the 20th anniversary of the Best Brands award show. The Brazilian social documentary photographer, photojournalist and environmental activist shared his view on the topic of sustainability in a captivating on-stage...
[vc_row][vc_column width="3/4"][vc_column_text]On behalf of German supermarket chain KAUFLAND and their agency Freunde des Hauses in Hamburg, Spark was tasked to negotiate the involvement of one of Germany's top party duo DIE ATZEN. They recorded an exclusive new version of their party classic DISCO POGO with new...
[vc_row][vc_column width="3/4"][vc_column_text]Spark was tasked to find the right influencer / creator for PENNY"s new Christmas campaign. As in previous years PENNY picks topics that concern society generally in Germany. This 2022 topic was split opinions in society on a number of topics: amongst others Covid, migration,...