Spark-me | Verena Pooth and Family for Sky
Spark Marketing Entertainment is an independent and international music consultancy providing tailor-made one-stop music and entertainment solutions for its clients
Spark Marketing Entertainment, Spark-me, Celebrity endorsement, Music consultancy, premium CDs, Synchronisation licensing, music licensing, Music search
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Verena Pooth and Family for Sky

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About Sky

Sky is the leading pay-TV service in Germany and Austria with approximately 3.5 million subscribers. Since the launch of the Sky brand in July 2009, the company has significantly expanded the depth and breadth of its programme offering, launched many innovations and enhanced its customer service. The results can be seen in the company’s strong performance, with continuous operational and financial progress, as well as improvements in viewer ratings, value-for-money scores, customer recommendations and, most importantly, high satisfaction levels.

Spark negotiated with iconic TV presenter Verona Pooth on behalf of Sky Germany to become the new testimonial of the autumn campaign. What made this extra special was that her husband, both of her children and her dog were part of the entire campaign.

Several ads filmed were filmed in the actual house of the Pooth family in a sitcom style, of course with lots of humour. The ads show typical situations that families face when choosing what and when to watch and all the different tastes of family members. Sky got a solution for everything and makes it very easy to watch their favourite TV series or films on different devices and at the same time.

Spark negotiated the details of the agreement including fees, details of the shoot and location use, buyouts and PR days with Verena Pooth.