Spark negotiated the fees and terms for the 2018 ‘Weil ich ein Maedchen bin’ (‘because I am a girl’) campaign for BIPA in Austria. The 2017 campaign was extremely successful and the 2018 looks set to be as successful.
This years’ celebrities included the multi-talented and iconic Chris Lohner, Olympic gold winner in snowboarding Anna Gasser and influencer Anna-Maria Posch. Spark negotiated the fee and agreements on behalf of BIPA and Serviceplan Wien.
BIPA extended the agreement with Lena Hoschek directly.
All testimonials appeared in the official TV & Online ad. BIPA also produced individual videos where the testimonials talk about being a ‘girl’. They also appeared on out-of-home postering, point of sale, print ads and social media activities.