Spark-me | Music Rights Negotiations for Sky’s Champions League campaign
Spark Marketing Entertainment is an independent and international music consultancy providing tailor-made one-stop music and entertainment solutions for its clients
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Music Rights Negotiations for Sky’s Champions League campaign

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About Sky

Sky is the leading pay-TV service in Germany and Austria with approximately 3.5 million subscribers. Since the launch of the Sky brand in July 2009, the company has significantly expanded the depth and breadth of its programme offering, launched many innovations and enhanced its customer service. The results can be seen in the company’s strong performance, with continuous operational and financial progress, as well as improvements in viewer ratings, value-for-money scores, customer recommendations and, most importantly, high satisfaction levels.

Spark negotiated the publishing rights for the 1956 classic ‘Papa Loves Mambo’ by Perry Como. The song was used for the trailer of Sky’s coverage of the 2019 Champions League.

Spark oversaw the fee and license agreements negotiations with music publisher on Sky’s behalf.