Spark suggested German artists to get involved in the global Amazon Music ‘A Voice Is All You Need’ campaign.
Amazon Music picked Mark Forster with the song ‘Einmal’ and Max Giesinger ‘Legenden’. The artists involvement in the campaign included a promotional package from Amazon Music. Spark negotiated the deals and agreements with all parties involved: artist managements, record labels and publishers and writers.
The ad campaign underlines Amazon Alexa’s ability to play any song via voice command.
The international campaign included songs by Ariana Grande, Queen and Kendrick Lamar.