Spark-me | Fisherman’s Friend teams up with The Muppets
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Fisherman’s Friend teams up with The Muppets

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Spark brokered a cross-promotion between Fisherman’s Friend and The Muppets.

Spark assisted Fisherman’s Friend’s lead agency Scholz & Friends in Berlin with setting up a cross-promotion with the new Muppets movie.

‘The Muppets’ are a group of puppet characters created by the late muppeteer legend Jim Henson. The Walt Disney Company bought the rights to The Muppets in 2004. The Muppet movie was the first theatrical Muppet movie release since 1996 ‘Muppet Treasure Island’.

The aim of this cross-promotion was to make consumers aware of the new Muppet movie and to win over a new generation of fans. For Fisherman’s Friend it involved adapting their existing TV campaign ‘Are you too weak…’, replacing real life actors with the Muppet drummer The Animal and Miss Piggy. It certainly got consumers talking.

The spot ran in German cinemas before and a few weeks after the release of the film.

If you are interested in non-monetary film promotions and learning how they could benefit your brand, please don’t hesitate to contact Spark.