Spark-me | Alberto Dalmasso for Best Brands Italia
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Alberto Dalmasso for Best Brands Italia

“best brands” is the first ranking of Italy’s best brands.

The winners are not nominated by a jury, but based on the affection that consumers have towards the brands.

“Best Brands” is the only prize based on an extensive research conducted directly through 4.500 interviews. This high number of consumers interviewed, guarantees a high statistic relevance, and makes the prize unique in the Italian market place.

During the Best Brands Gala on November 20th, 2019 Alberto Dalmasso, CEO and co-founder of Satispay, took the stage to collect the award given to the brand that best represents innovation.

Satispay, the innovative ‘mobile payment’ service based on an alternative network to credit cards, has passed the milestone of 820,000 subscribers. Its constant growth is also due to the increasing number of commercial establishments, now reaching over 90,000, that have agreed to accept Satispay as means of payment.

The ranking of brands that since 2015 has been developed by Serviceplan and GfK, mixes market data with extensive consumer research through an innovative analysis method to determine the top brands in the Italian market.

Spark is Best Brands’ longstanding partner for keynote speakers and celebrity entertainment. Patrizia Caruselli, head of Spark Zurich from where Italian projects are managed, comments: “We are proud to be a small part of this amazing event. The Italian market is very important to us and we have been working with Best Brands since the beginning. We look forward to help develop and establish the event even further.”

Spark made contact with Alberto Dalmasso and arranged for the awards handed to him in person at the awards gala.