Zurich/Munich. Award winning BMW Motorcycle spot becomes a YouTube sensation – music cleared by Spark
Spark researched and cleared the music for BMW Motorcycle’s internet-only film "BMW S1000 RR. Dinner for RR".
The film is aimed at promoting the new BMW S1000 RR motorbike to bikers beyond the BMW fan community: "From 0 to 100 km/h (62 mph) in just 2.9 seconds sounds very nice. But would that help in our XXXL experiment?" The music is essential to the overall feel of the film. Check out the film sensation below:
The spot has become a YouTube sensation with over 3 million views so far: the community is debating whether it’s real or fake and even a spoof version has been created…by replacing the motorcycle with a Vespa.
The spot has just won a Cannes Lions Bronze Award at the 57th International Advertising Festival in Cannes / Côte d'Azur.
About Spark Marketing Entertainment
Spark Marketing Entertainment brings brands and entertainment together. With offices in Amsterdam, London and Zurich, Spark works with an array of international brands by consulting them on the most effective use of music and entertainment properties.
