30/07/07
Spark brings Jimi Hendrix and Von Dutch Watches together
LONDON/LAS VEGAS – While diamonds and jewels let “Sin City” shine even brighter than it usually does, Von Dutch Watches announced the imminent launch of a new line of watches inspired by music legend Jimi Hendrix. The deal was inked at the JCK Las Vegas, the US’ biggest jewelry trade fair.
Spark Marketing Entertainment brought the two partners together and is overlooking the day-to-day project management.
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PHOTO: The team behind the deal: Patrizia Caruselli (Spark), Tamar Karaguezian (Von Dutch Watches), Sharon Hendrix (Authentic Hendrix), Bob Hendrix (VP Authentic Hendrix), Anto G (CEO Von Dutch Watches).
© 2007 STANGL
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2007 will see the birth of a luxury priced limited edition watch featuring Jimi Hendrix’ signature. The luxury watch is aimed at a collectors market. A mass market watch will be launched next year on a worldwide basis.
Bob Hendrix, VP of Authentic Hendrix visibly enjoyed a fantasy ride on one of Von Dutch’ legendary motorcycles, while press and retailers were busy ordering product. “Bringing Jimi and Von Dutch watches together really is the perfect match: both brands stand for freedom, passion, energy and the American dream.”
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PHOTO: Bob Hendrix on Von Dutch motorcycle at Von Dutch booth
© 2007 STANGL
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Celebrities visiting the Von Dutch Watches booth included Toni Braxton and Adrienne Curry, winner of season one “America’s next top model” and ambassadress for Von Dutch watches. Toni Braxton is currently starring in her acclaimed Las Vegas show “Revealed” and congratulated Bob on the deal.
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PHOTO: Bob Hendrix and Toni Braxton
© 2007 STANGL |
Anto G., Von Dutch Watches CEO, saw a dream come true: “Jimi Hendrix is one of my favourite artists of all time. For us, having the opportunity to design a watch inspired by such an icon as Jimi and develop creative ideas around it, is very fulfilling. We have already received a very good reaction from key buyers and foresee a huge sales potential for the watch range.”
This is the first of a series of deals that will be announced over the next couple of months, involving Authentic Hendrix and Spark Marketing Entertainment. Both companies are working together in bringing the brand Jimi Hendrix to new audiences by working with high-quality, recognized brand partners.
For more information, please visit www.spark-me.com
About Spark Marketing Entertainment
Spark Marketing Entertainment brings brands and entertainment together. With offices in London, Los Angeles and Zurich, Spark works with an array of international brands by consulting them on the most effective use of music and entertainment properties.
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