28/09/07
Spark connects Jimi Hendrix and Odyssey 20/20 Eyewear
LONDON/AUSTRALIA
Odyssey 20/20 Eyeware will be launching a Jimi Hendrix signature eyeware line, featuring 4 new and exclusive models.
Spark Marketing Entertainment brought the two partners together and is overlooking the day-to-day project management.
November 2007 will see the launch of both a luxury priced limited edition pair of sunglasses, as well as a mass market version featuring Jimi Hendrix’ signature.
Bob Hendrix, VP of Authentic Hendrix LLC, and first cousin to Jimi Hendrix says: "Authentic Hendrix, a Jimi Hendrix Family Company, is very excited to team up with Odyssey 20/20 to develop 4 styles of eyeware that will reflect the mood and style of Jimi Hendrix and his timeless influence on pop culture".
Odyssey 20/20 is the innovative brain child of Australian optical designer Jim Lazarides, taking contemporary surf and street styling into the future. Jim previously joined creative forces with Greg Arnette to establish Arnette, one of the world’s leading eyewear brands throughout the nineties. Odyssey 20/20 is Jim’s latest assault on the international market since selling Arnette in 1997. The Jimi Hendrix eyewear will be designed by Jim Lazarides personally.
Matthias Bauss, Executive Director and co-founder of Spark says: "We are extremely pleased that once again we brought two parties together that will benefit so greatly from each other."
This is the second of a series of deals that have been announced over the last couple of months, involving Authentic Hendrix and Spark Marketing Entertainment. Both companies are working together in bringing the brand Jimi Hendrix to new audiences by working with high-quality, recognized brand partners.
For more information, please visit www.spark-me.com
About Spark Marketing Entertainment
Spark Marketing Entertainment brings brands and entertainment together. With offices in London, Los Angeles and Zurich, Spark works with an array of international brands by consulting them on the most effective use of music and entertainment properties.
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