22/09/2009 - Zurich/Berlin
Spark advises German Ministry of Traffic‚ Construction and Urban Development on booking live acts for their current campaign "Runter vom Gas - Einladung zum Staatsbesuch"
More than 5,000 people die every year in traffic accidents in Germany.
Another 407,000 people get hurt in traffic accidents.
The German Ministry of Traffic, Construction and Urban Development has made the reduction of those alarming numbers one of their key priorities. Their campaign against speeding on German roads, "Runter vom Gas" ("reduce your speed") was launched in March 2008, directed specifically at teenagers. Part of the concept is an annual public event called "Invitation to a State Visit" on the occasion of the annual open day of Ministries in Berlin. The public gets a chance to look behind the scenes of German politics. The challenge was to attract a younger audience to this event - the main target group of the campaign. The idea was to develop an infotainment event, combining informational parts of the campaign with an attractive live music programme.
Promotional poster developed by Spark and Virginia Jetzt! on the day of the performance:
The PR agency responsible for the campaign, Scholz & Friends, briefed Spark to find German music acts specific to the demographic to support the campaign and perform live in public at this event on August 23rd, 2009.
Spark engaged the well-established German pop-rock band Virginia Jetzt! and the upcoming pop band Karpatenhund. Both bands exclusively presented songs from their upcoming new albums that were about to be released one week later, which offered an ideal situation for a broad range of media to cover the event.
"The concert was a great success. With Virginia Jetzt! and Karpatenhund we made the perfect choice, attracting hundreds of young people on that Sunday afternoon into the garden of the Ministry of Traffic, Construction and Development, and creating an outdoor festival atmosphere. Both bands did a great job in supporting the key message of the event, through a convincing and very entertaining show." says Kathrin Hauer-Heinemann, Account Director at Spark Marketing Entertainment.
About Spark Marketing Entertainment
Spark Marketing Entertainment brings brands and entertainment together. With offices in London, Los Angeles and Zurich, Spark works with an array of international brands by consulting them on the most effective use of music and entertainment properties.
For more information, please visit www.spark-me.com or contact us at
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