22/09/08
Spark helps Carlsberg’s brand ‘Somersby Cider” to team up with MC Hammer
Carlsberg has launched a new cider brand called ‘Somersby Cider’ in Scandinavia. Somersby Cider is a refreshing, sparkling and natural cider with 15% apple juice and 4.7% alcohol.
Part of their marketing creative was to create the character of Lord Somersby who throws big parties that were attended by the likes of Napoleon, Cleopatra, Abraham Lincoln and of course MC Hammer.
Spark negotiated MC Hammer’s involvement on behalf of Carlsberg’s agency. The agreement included MC Hammer’s image rights. His worldwide hit “U Can’t Touch This” was cleared separately with the record label and music publisher.
Watch the TV ad here:
http://www.youtube.com/watch?v=52uc52l5jws
About Carlsberg:
Carlsberg is the fifth largest brewery group in the world and the biggest in Northern Europe. The company’s main brand is Carlsberg, but it also brews Tuborg, Holsten, Kronenbourg, 1664, Tetley’s as well as a long list of local beer brands.
About Spark Marketing Entertainment
Spark Marketing Entertainment brings brands and entertainment together. With offices in London, Los Angeles and Zurich, Spark works with an array of international brands by consulting them on the most effective use of music and entertainment properties.
For more information, please visit www.spark-me.com
|
