Zurich.  Spark gives James Bond Villains Collection by Swatch the fitting soundtrack

20/10/2008

Zurich.  Spark gives James Bond Villains Collection by Swatch the fitting soundtrack

September 2008 saw the launch of a new collection by Swatch: the 007 Villains Collection.

Like Bond himself, true villains live on forever remembered fondly by their fans-and now by Swatch.

Celebrating the legendary British secret agent‘s most memorable adversaries, the Swatch 007 Villains Collection presents 22 Swatch watches inspired by the best...of the worst.

Our brief was to find the right musical interpretation for Swatch’s Villain Collection. Spark’s idea was to use the legendary “Leningrad Cowboys” from Finland. Like Swatch the band has a positive and fun image and attitude.

The campaign included: exclusive give-away CD with 2 exclusive James Bond covers, a worldwide download campaign on MTV, Yahoo and Swatch sites, artist interviews for the PR-Campaign as well as an unbelievable live concert for the 25th anniversary celebrations of Swatch.

The CD


Downloads


Artist Interviews & PR Campaign

The Event

60,000 CDs to be distributed in partnership with Metro Magazine and Swatch the Club.

100 000 free downloads on Swatch, MTV and Yahoo Websites.

Exclusive interviews with the Leningrad Cowboys  with amongst others, ORF, Vanity Fair, Swatch the Club and many more.

Swatch celebrated its 25th anniversary and the launch of the new Swatch Villain collection with an exclusive party in Bregenz, Austria.

Zurich.  Spark gives James Bond Villains Collection by Swatch the fitting soundtrack

One of the highlights was the appearance of two of the most well-known James Bond villains, Mad Mikkelsen aka ‘Le Chiffre’ and Richard Kiel aka ‘Jaws’, to this special event.

The Leningrad Cowboys gave the event the perfect soundtrack with a live performance that got everybody up and dancing, and singing the night away.

Zurich.  Spark gives James Bond Villains Collection by Swatch the fitting soundtrack

For more information on some of the new 007 Villains Watches by Swatch, visit www.swatch007villains.com.

Zurich.  Spark gives James Bond Villains Collection by Swatch the fitting soundtrack

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