Spark does music supervision for the new worldwide Swatch TV campaign
Spark researched and cleared the music for Swatch’s new marketing campaign and collection entitled "Swatch Colour Codes".
This new collection takes Swatch back to their roots, where it all began. Swatch’s DNA, the classic, plastic Swatch watch available in a vast array of colours. It’s the Swatch way of life, its cultural code is creative and colourful. "Love Life? Love Swatch? Love Colour!".
Spark picked the group Band of Skulls with the track "I Know What I Am" as the soundtrack for the Swatch TV ad. The track hits all the right spots in terms of tempo, energy, lyrics and the right level of edginess. The band is known to a wider audience as being part of the soundtrack to the Twilight movie "New Moon". The TV spot is also being used for a worldwide MTV competition in conjunction with MTV Playground.
The band is delighted to be included and have been interviewed by Swatch The Club for the Swatch website. The band has signed CDs which are given away through Swatch’s social communities on Facebook and Swatch The Club, and of course has received a selection of watches from the new collection.
The TV commercial has been very successful in a great number of markets that Swatch has decided to pick up a territorial extension.
Patrizia Caruselli, Managing Director of Spark’s Zurich office comments: "Swatch has done it again! They have come up with a collection and marketing campaign that has hit the spot with its zeitgeist. It has been a great pleasure supervising the musical direction for the TV spot and making-of of the commercial. With the Band of Skulls there are also the cross promotional opportunities where both sides tap into their respective social communities. A win-win situation for both sides".
About Spark Marketing Entertainment
Spark Marketing Entertainment brings brands and entertainment together. With offices in London, Los Angeles and Zurich, Spark works with an array of international brands by consulting them on the most effective use of music and entertainment properties.
