14/05/2009
Spark brings Bob Dylan and luxury Swiss watchmaker Oris together
Zurich/New York In one of his greatest hits, Bob Dylan sings that "The Times They Are A-Changin’" but the great man himself remains constant. In the sixties he came to prominence as the unofficial voice of the counterculture and has since become one of the most influential and successful artists of all time. As an international star in the worlds of folk and rock music he sang his way into the hearts of a generation with his distinctive voice and poetic lyrics. He is quite simply a multi-talented living legend: singer-songwriter, poet, musician, author and painter.
As a tribute to Bob Dylan, Oris, the Swiss manufacturer that has been creating watches for the last 100 years, has created a special edition Rectangular model, limited to just 3000 pieces worldwide. The stainless steel cased watches carry Bob Dylan’s signature on the finely patterned dial. His portrait is engraved on the case back along with the limited edition number of the watch. A small glass window offers a glimpse of the complex mechanical movement with the famous Oris red rotor.
Spark Marketing Entertainment successfully brought both parties together. Patrizia Caruselli, Head of Spark’s Zurich office says: “We are delighted to have helped creating this unique product – a perfect example on how two different brands such as Bob Dylan and Oris can come together and create a new luxury item that so well reflects both brands.”
Bob Dylan has experimented in more different fields than any other artist but has always returned to his musical roots. The watch design reflects this in its use of slick modern proportions, which make it stylish rather than fashionable. This exclusive Oris limited edition comes in a presentation box set with a Hohner Marine Band harmonica – the instrument for which Dylan is best known.
The Oris Bob Dylan Limited Edition: an exception to all the rules. Solo and unplugged.
About Spark Marketing Entertainment
Spark Marketing Entertainment brings brands and entertainment together. With offices in London, Los Angeles and Zurich, Spark works with an array of international brands by consulting them on the most effective use of music and entertainment properties.
For more information, please visit www.spark-me.com or contact us at
info@spark-me.com
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