08/10/2008 - Zurich
Spark finds and clears music for worldwide Swatch Chrono Plastic TV Spot
A new exciting collection by Swatch has been launched: the Chrono Plastic Collection.
To support the campaign, Swatch developed an amazing TV commercial featuring some of the world’s best free runners. Spark helped find the right music for the cutting edge TV ad that features free runners inside a virtual watch.
The track “Welcome Wherever You Are” by Exitpilot, a band from Glasgow, Scotland, not only perfectly complements the pace and edginess of the storyboard but has also caught the attention of Swatch fans all over the world, who have started guessing whose track it is. The TV ad is being aired worldwide, and also used throughout Swatch’s extensive online campaign.
Watch the TV ad here:
http://www.youtube.com/watch?v=9_n4H8Tgp3M
About Swatch:
In 1983 Nicolas G. Hayek launched the Swatch, a plastic-cased watch consisting of only 51 components instead of the usual 91 or more, offering high quality at an affordable price. This wristwatch very soon spread its joy of life right across the globe. It was phenomenally successful – the most successful watch of all time – and its parent company, the Swatch Group, was to become the largest and most dynamic watchmaking company in the world.
www.swatch.com
About Spark Marketing Entertainment
Spark Marketing Entertainment brings brands and entertainment together. With offices in London, Los Angeles and Zurich, Spark works with an array of international brands by consulting them on the most effective use of music and entertainment properties.
For more information, please visit www.spark-me.com or contact us at
info@spark-me.com
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