07/07/08
Zurich, After the success of 'Chevrolet Legends Vol. 1' in Europe and Asia, Spark has researched, cleared, produced and distributed a second volume on behalf of Chevrolet Europe and its worldwide affiliates.
Spark won the pitch against other traditional music labels.
The Chevrolet Legends Vol. 2 CD is exclusive to the pan-European 'Chevrolet Dream Garage' promotion campaign and is not available in music stores. Everyone participating in the 'Chevrolet Dream Garage' campaign has not only the chance to win the 1st prize of three Chevrolet cars, but has also a fair chance to receive a copy of the limited edition of Chevrolet Legends Vol. 2.
Once again the CD concept is customized to Chevrolet: all the lyrics of the songs contain the key words Chevrolet, Chevy, Camaro or Corvette and have been carefully selected according to strong guidelines on repertoire, genre and content.
Additionally, this time Chevrolet Europe ran a newcomer artist talent contest on the independent site musicnation.com to offer new artists priceless exposure in Europe. Over the period of a month, newcomers were asked to compose a song with the key word "Chevrolet" in the lyrics and to post it on the website. The winner got the chance to be included in the CD alongside some of the music’s biggest names. From over 700 submissions, Jaymie Gerard and David Lane were chosen as winners.
"Chevrolet Legends Vol. 2 – More Classic Tracks for the Open Road"
Tracklisting
1. Robben Ford & The Blue Line - Chevrolet
2. Sheryl Crow – Lucky Kid
3. OMC – How Bizarre
4. Trisha Yearwood – She’s In Love With The Boy
5. Reba McEntire – Why Do We Want (What We Know We Can’t Have)
6. Billy Joel – House of Blue Light
7. Nelly Furtado – Picture Perfect
8. Kool & The Gang - Misled
9. Night Ranger – When You Close Your Eyes
10. The B-52’s – Ain't It A Shame
11. John Hiatt – Drive South
12. The Clarks – Let You Go
13. Alysha Brooke – Nuthin' But A Chevy
14. Francis Macdonald – Brand New Day
15. Jaymie Gerard – Chevy in Drive
16. David Lane – Down in Dixie
Patrizia Caruselli, head of Spark's Zurich office and co-founder of Spark, says: "We are delighted that Volume 1 was such a great success. The CD was used as a promotional tool in a European direct marketing campaign and the response quote was overwhelming. This is why Chevrolet decided to go for a second volume. The new campaign has been extended to additional territories. I am also particularly pleased with the fact that the second Volume is as strong in terms of repertoire as the first one. A promotional CD can be used as a consumer incentive in so many ways, and Chevrolet really has recognised the value of it."
Wayne Brannon, Executive Director, Chevrolet Europe, says: "We were amazed by the creativity and professionalism of all the songs entered in our contest. It was indeed very hard to make a final decision on the winner. In the end, we had two songs, both of which we thought truly represent the spirit of Chevrolet. Finally, we decided that Jaymie Gerard wins the Chevrolet Song Contest with her song "Chevy in Drive," and we decided to feature the runner-up, "Down in Dixie" by David Lane, on the Chevrolet Legends CD as well."
About Chevrolet Europe
Chevrolet is one of the oldest automobile brands in the world. In 2006, more than four million Chevrolets were sold in over 120 countries. Chevrolet Europe, based in Zurich, Switzerland, was founded in 2005. The brand has since become one of the fastest-growing brands in Europe. For more information: www.chevroleteurope.com
About Spark Marketing Entertainment
Spark Marketing Entertainment brings brands and entertainment together. With offices in London, Los Angeles and Zurich, Spark works with an array of international brands, consulting them on the most effective use of music and entertainment properties.
For more information, please visit www.spark-me.com or contact us at
pcaruselli@spark-me.com
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